After reading a well written sales letter, I bet you find yourself gripped by the words. You are held in awe by the language and then you are put into a trance to pull out your wallet and make a purchase. How can a single page, with brilliant illustrations, and only a few paragraphs of text have so much power over you?
It wasn't just the skillfully written words that captured you. It was the writer knowing how to hit upon your sweet spot, your passion.
You need to have people skills to know what pushes a person to finally spend their hard-earned money to buy something. In order to do so, you need to know what makes people happy, what touches them, and what makes them excited.
Your sales letter has to have balance-- being exciting for your readers without sensationalizing. You want to be as truthful as possible about your product. Play upon your products strengths by providing benefits for your reader and to fuel your letter.
Many writers may think that they must sell something right away. This mentality will show in your sales letter, appearing to be despite for a sale.
Your sole purpose as a sales letter writer is to create the salesmanship arc - connect and bond with your readers, establish credibility and provide the benefits for each feature.
Gear your writing towards speaking to your readers directly, touching their life in a positive manner. Hit upon the needs and wants of your reader and you can sell them anything without trying to sell the product.
One way to start writing a sales letter is to remember what it feels like to be a customer. What questions or objections would you have about the product and put it in the sales letter.
Would you prefer to buy something that catered to your needs, or from someone that said it looked or felt nice? Would you buy something presented as cheap but useless, or bit more expensive but very useful? Put yourself in your customer's shoe while writing.
The main attitude of your reader is: "it's all about me" or "what's in it for me". You have to win them over and the best way is to make your sales letter all about them, how will they benefit from your product. It is the simplest thing in the world to do. The more you keep bringing it back to them, the more you stay in their pockets.
Increase your profit by understanding your readers and write well written sales letters. With this powerful combination, you can keep reaching into your reader's pockets and pulling out their wallets.
To learn more about connecting with readers to generate tons of free traffic, download my free 16-page report, Free Traffic Marketing. Tamra Trowbridge is the co-owners of http://internetmarketingstrategiesinfo.com and a proud promoter of "Prospecting with Authenticity". Gain confidence and eliminate the fear and anxiety of calling your prospects. Article Source: http://EzineArticles.com/?expert=Tamra_Trowbridge |
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