How Can Joint Ventures Become Beneficial for Your Online Business

When it comes to getting your business going online it's hard to do better than joint venture marketing. There may be tons of ways to market on the Internet, but nothing comes close to doing joint ventures since they can lead to quick results.

Solve Your Business Problems: When you begin, you will see that the problems you are having are due to low sales amounts, bad sales leads and low ROI will be worked out. This is most because your joint venture partner will aid you in getting exposed to your target market. This is so that you can put out the best offer in front of them and get targeted results.

Don't Waste Time: Imagine how much time you will be saving by simply conducting a joint venture with the right partner. You can literally move your business to the next level overnight and you will experience a large amount of sales in no time.

The other nifty thing is that you are able to get some really cool freebies on occasion. In the end, it's sort of expected that you'll get a copy of the product you'll be promoting so that you know what it has to offer and can really see how it will benefit your audience. The really good news is that this is a zero to low-investment sort of deal to get involved with for most joint ventures. Since you're forming a partnership with another business you'll divide the profits once the sales start rolling in but you won't need to pay someone to become a joint venture partner.

Get Expert Testimonials: The other businesses that you joint venture along with are a connoisseur in their own feeling.

When you consent for them to witness and investigate your merchandise, you'll get views. These pointers are vital as you'll be able to utilize it on your website as testimonial form a specialist. People entrust in experts and being able to look at feedback will raise your sales.

Acquire More Affiliates: A troublesome that several online businesses to handle is increasing their connection base; by carrying out a joint venture, you'll have the ability to gain more targeted connections, which will evidently play a role in your business on the whole.

Higher Return on Investment: The money that you've put forth into putting together your website, your product, etc, is all investment, even if you select to go after a JV that won't cost you anything upfront. But since doing a JV is free or close to free, you'll be able to get a really high ROI or return on investment.

Farm Out Your Jobs: Find people to outsource your projects through your JV partners, and have them take a share of it if they are successful in helping you strike a deal. To come to the point, joint venture marketing is pretty simple to put to use if you understand where you're going. It does take some time in order for you to locate the optimal joint venture companion for your business, however as long as you are confident of your merchandise and of your methods, then at some point you'll come upon a business that can work with you.

The Key to Getting New Customers

The Key to Finding New Customers

That key is to tailor your business to fit the needs of the customers you are seeking. Seems obvious enough but it's not that easy to do.

Let's look at a couple of examples. I want to try to overcome the objection that "this doesn't apply to my business." That expression comes up all the time. It does apply to your business. The less you believe it applies, the greater the likelihood your business is way off point.

Paradox

This is one of the great paradoxes of business. The more clearly defined and restricted your ideal customer, the better your business will.

Remodeling Contractor

This is easy, right? You have a contractor's license and you specialize in home remodeling. That's your message. You'll take any job, big or small. You always do great work. Simple. Come and get it.

So then, what is it about your business that would appeal to say, Bill Gates should he happen to need a kitchen remodel? Does your website look like your business is ready to design a kitchen that costs more than most people's home? Do you have the tools to impress a client who wants the absolute finest design and craftsmanship? Do you have the taste to create a $2 million kitchen?

You do. Then what about me with my simple home that needs a little work. I'd like my kitchen modernized but my budget is very tight. From the looks of your website, your business is way out of my league.

If you get it right, really right, for one type of customer you'll be really wrong for another. If you try to appeal to both by saying you do the best work at the cheapest price, you'll lose both ends of the buying spectrum. Business owners get very frustrated over this because they think they "have covered all the bases" and still the leads don't roll in. Answer? Cover more bases! Wrong.

Fine. But that doesn't apply to my business.

Restaurant

So you have a restaurant. You've advertised specials, child friendly environment and elegant dining at a low price. What's not to like? (I think you're getting it)

You manufacture industrial components.

You pride yourself in the fine quality of your work. Every item your shop produces is checked and rechecked for quality. You will use only the best parts available. Your five man crew is also devoted to quality and you pay them to do great work.

GE is looking for a new supplier of heating elements for their dishwashers. They'll need 30,000 units. Here's a great opportunity for your business to go to the next level, right? Time to work on the proposal, get your hat in the ring. Probably not.

Ideal Customer

The hardest part of my job is getting clients to define their ideal customer. Tell me who you want to attract. Tell me what an ideal transaction looks like.

Usually, I have to figure it out myself by studying the business.

No Clem, your ideal customer isn't the woman who wants 'her place in Aspen' remodeled and decorated for the fall entertaining season.

No Alice, your 'child friendly' restaurant isn't the ideal venue to offer the finest French cuisine.

No Al, your shop cannot 'ramp up' from making 100 parts a month to 10,000 parts a month without major changes to every part of the operation. It doesn't mean you hire a few more 'bodies' and buy a few more parts each month.

Your Ideal Customer? Let's clarify.

Can you, in a sentence, tell me who your ideal customer is? If not, you're losing business. You think the big net catches more fish. But you're not fishing. We're talking about marketing. People won't bite on dead fish.

If your message is mixed, it's not believable. The cheapest (or lowest or whatever word you think works better) does not mix with the best. It just doesn't. Quality and service cost money. Buyers know this.

Try the exercise. Write out a sentence that clearly defines your ideal customer based on the experience you have. Sure, we would all love for Warren Buffet to come to our business and place a billion dollar order and leave a very large tip.

I'd encourage you to do some research on Mr. Buffet. You'll quickly learn that he doesn't throw money around loosely. Maybe he's not that ideal...

Chris Reich

Chris Reich has been a professional business consultant for over 20 years. He writes the widely read "TeachU Business Talk Blog" and has won awards for website design. Chris is also an amateur astronomer. Chris can be reached through his website at http://www.TeachU.com. Article Source: http://EzineArticles.com/?expert=Chris_Reich

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How to Write a Great Sales Letter to Your Readers to Increase Profit

After reading a well written sales letter, I bet you find yourself gripped by the words. You are held in awe by the language and then you are put into a trance to pull out your wallet and make a purchase. How can a single page, with brilliant illustrations, and only a few paragraphs of text have so much power over you?

It wasn't just the skillfully written words that captured you. It was the writer knowing how to hit upon your sweet spot, your passion.

You need to have people skills to know what pushes a person to finally spend their hard-earned money to buy something. In order to do so, you need to know what makes people happy, what touches them, and what makes them excited.

Your sales letter has to have balance-- being exciting for your readers without sensationalizing. You want to be as truthful as possible about your product. Play upon your products strengths by providing benefits for your reader and to fuel your letter.

Many writers may think that they must sell something right away. This mentality will show in your sales letter, appearing to be despite for a sale.

Your sole purpose as a sales letter writer is to create the salesmanship arc - connect and bond with your readers, establish credibility and provide the benefits for each feature.

Gear your writing towards speaking to your readers directly, touching their life in a positive manner. Hit upon the needs and wants of your reader and you can sell them anything without trying to sell the product.

One way to start writing a sales letter is to remember what it feels like to be a customer. What questions or objections would you have about the product and put it in the sales letter.

Would you prefer to buy something that catered to your needs, or from someone that said it looked or felt nice? Would you buy something presented as cheap but useless, or bit more expensive but very useful? Put yourself in your customer's shoe while writing.

The main attitude of your reader is: "it's all about me" or "what's in it for me". You have to win them over and the best way is to make your sales letter all about them, how will they benefit from your product. It is the simplest thing in the world to do. The more you keep bringing it back to them, the more you stay in their pockets.

Increase your profit by understanding your readers and write well written sales letters. With this powerful combination, you can keep reaching into your reader's pockets and pulling out their wallets.

To learn more about connecting with readers to generate tons of free traffic, download my free 16-page report, Free Traffic Marketing. Tamra Trowbridge is the co-owners of http://internetmarketingstrategiesinfo.com and a proud promoter of "Prospecting with Authenticity". Gain confidence and eliminate the fear and anxiety of calling your prospects. Article Source: http://EzineArticles.com/?expert=Tamra_Trowbridge

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An Overview Of Article Marketing

One of the ways to help promote an online business is by writing content which is read by others, and the resource box at the bottom of the article has a URL for them to follow to the website for more information. To achieve the best results from this advertising technique, there are some SEO Rules for article marketing success that are in place. Let's take a look at some details concerning this tactic.

A million articles can't make up for a poorly designed website, and if it is cluttered or confusing, new visitors will simply close the browser window and click on the next link. Graphics can be attractive, but they can easily be overdone. It would be more important to make sure there is a Contact Us form so they visitor can ask any needed questions.

Trying to promote a business can be expensive, if money is spent on advertising, and when there are other methods such as writing content that can be indexed by search engines it can be more affordable. Keywords are the crucial difference in marketing content, and each of the content directories have certain rules that govern the use of these words.

Writing the articles is the easy part, and afterward it is necessary to find all of the article directories which accept this type of content. Each of them have their own rules and regulations, and part of them include choosing an area of expertise. Then sign up and submit a sample for them to approve, and once it passes it will be posted for others to read.

Submitting content can help create those all too needed back links which are indexed by the SEs and can help raise the SERPs for any website. These back links appear in the Resource Box, along with some additional information which is allowed. Making sure the content is accepted by the directory can involve several attempts before the editors finally pass it.

After a person gains some experience in writing content that is accepted, they can develop a following. At some point they might become a Spotlight Author, or a featured writer, and then they may be asked to write content for other peoples websites. These authors write the content which is on the front page of newspapers, magazines and other information sources.

Another area which can be finely tuned is in niche writing. Here a person finds a specialized area, or product, to zoom in their focus and gather a following of people who are interested in that subject. The importance here is to find a product or service that is not currently flooding the Internet, and then distribute as many articles about it as possible.

Article marketing can be profitable in many ways, as well as getting the word out about a business and the products it offers. It can also create countless back links which point to your website and help raise the sites ranking in the search engines. The PPC ads which are displayed along with the content, can also generate revenue for the author.

Get complete details and information on how article marketing for SEO can expand your reach to a broader audience fast and easy! When you want to use an effective article marketing strategy, you can find the details now from Debbie Babbitt's and her partners bootcamp training. Article Source: http://EzineArticles.com/?expert=Debbie_Babbitt Article Source: http://EzineArticles.com/6165757

8 Ways to Get More From Customer Success Stories

Customer success stories are a particularly effective form of marketing because they reach potential customers in a different way from the traditional "selling" type of marketing. Just like a trusted referral, a customer success story provides credibility because the client featured in the story is simply relaying an experience-not trying to sell.

For all of the good that these stories can do, many marketing departments do not get as much mileage out of them as they could. Customer success stories are quite versatile and can be used in a variety of ways to spread the word of a company's achievement.

• Put it in a blog - A company blog is a perfect place to re-purpose a customer success story. Blog posts are typically more conversational, so a more personal view of how the story evolved, which includes excerpts from the story, can make an engaging piece.
• Spread the word through social media - To increase exposure to the customer success story, put it on the company's Facebook page and tweet about it on Twitter and other forms of social media.
• Use it as the base of a press release - Some success stories lend themselves very well to an announcement in the form of a press release. Use the most critical results gained by your company's intervention as the lead.
• Incorporate it in a sales brochure - Include details from an impactful case study in sales brochures so this information gets directly in the hands of potential customers who may not be looking at the company website.
• Highlight in a direct marketing piece - Give potential customers more than promises-give them proven results by showcasing a successful solution that the company has created for a similar business.
• Submit it to trade magazines. Get more publicity by offering the case study as a useful informational piece for other companies who are experiencing similar problems.
• Use quotes for testimonials. Use key quotes from your client and post on your website for high impact.
• Use it for training new employees. Help explain your company's culture and problem solving process by walking new employees through your case study, examining key steps in how your company helped clients succeed.

Well-written, engaging stories that focus on the customer's problem and solution are a proven way to educate, connect and influence future customers. By sharing these stories in strategic ways, businesses can spread the word of their own success.

Pamela DeLoatch is a freelance B2B writer specializing in creating effective case studies, engaging articles and other web content. Using both her journalism skills and business experiences, Pamela develops educational marketing communication to help businesses reach their audiences. Contact her at: http://www.thewritinggenie.com. Article Source: http://EzineArticles.com/?expert=Pamela_DeLoatch

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The Benefits Of Mobile Text Marketing In 2011

Mobile text marketing is becoming an extremely popular way of exposing business services and products to their appropriate target markets. Social media methods have been dominating the last two years, but text message marketing is stepping to the forefront. There are various different reasons why you may want to incorporate this into your overall strategy. Let's quickly consider why this may be a good option for you in 2011.

Well, the first reason is that you're able to gain access to an enormous potential audience. Pretty much everyone has a cell phone these days and the majority of people who have them text on a daily basis. This obviously provides you with the opportunity of exposing your business to a massive number of people.

Another benefit is that people tend to check their text messages as soon as they receive them. This is not the case if you are sending promotions through other forms, such as e-mail. When someone receives a message they will receive it immediately. This means that if you have some pressing information that you need to pass on to your customer base, you can do so.

Not only will you guarantee that your target audience receives the message immediately, but you can also almost guarantee that they will actually open it. Research has suggested that roughly 97% of mobile messages are received and opened, 83% of which happen within the hour. Again, this is not the same as an e-mail which may be left unopened and ignored in someone's inbox indefinitely.

Once you have begun to build people's trust, they will stop seeing your marketing campaign as advertisements, and will begin to see it as content. This means they begin to value the information that you send them, making them much more likely to become a customer. In addition, once you have developed their trust you can start sending out promotions and special deals, only to those who have signed up for your text messaging service.

Let's not forget that mobile text marketing is also very affordable, especially when compared to advertising in general. Other forms of advertising such as radio, television, billboards etc., can be extremely expensive to implement. This form, however, is very affordable, and is not subject to some of the other limitations that may restrict other advertising.

Mobile marketing isn't going anywhere so the sooner you get started the more prosperous you'll be.

Discover how to get a flood of New Customers with SMS mobile text marketing. For the latest text marketing tips that that increase your income, visit http://DCMobileText.com now! Article Source: http://EzineArticles.com/?expert=Matthew_Loop

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Text Message Marketing Has Arrived!

Mobile marketing is a huge opportunity right now, and Text Message Marketing has the highest reach of any other form of mobile marketing. Business use of text messages, or SMS is growing very rapidly and it is the easiest way to help your business leapfrog the competition and get to the next level.

Just look at some statistics about SMS...

* Over 250 million Americans carry mobile phones - over 80% of the U.S. Population!
* By 2012, it's estimated that 10 trillion texts will be sent and delivered globally.
* Four out of five teens carry a wireless device and over half (57%) view it as the key to their social life
* Customer time spent on mobile devices is rising faster than the time spent on any other form of media
* According to analysts, Mobile Marketing and Advertising will grow to revenues of $3-5 Billion by 2012.
* Texting gets over 10 times the response rate of email, and has an amazing 97% immediate open rate.
* Text messages are opened immediately, while emails could take days to be opened, if at all.
* Text Message Marketing has an easily measurable ROI as opposed to other social media methods.

Text Marketing works for many business models - almost any business that needs to stay connected to a group of clients, prospects, or customers can benefit. Providers have simplified the entire mass text messaging process by setting up a simple subscription process through texting a keyword to a five digit short code. You can then manage your subscribers and the messages you send them online very simply.

If you are in sales, or have a band or a team with a group of fans, this is a great way to keep in contact with them. If your band, the "Electric Tangerine" needs to stay in touch with your loyal fans, invite them to join the "Tangerine Texting Team" by sending TANGERINE to your short code 12345. You will then be able to send messages to all who have signed up informing them of this week's concert locations, or how to get your latest collectible t-shirt.

You can even use the message as an electronic business card. Instead of carrying around those archaic bits of paper and ink, ask the person to text YOURNAME to 12345. The message that comes back instantly to them can include your name and contact info, plus they are now in your texting database.

I hope you have gotten the idea that text message marketing is a great way to build your business, or your brand, even yourself. It is only limited by your imagination.

See how stupid simple text messages can bring in more business anytime you want it. http://www.makeyourtextsell.com Article Source: http://EzineArticles.com/?expert=Terry_Bayles

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