Mobile text marketing is becoming an extremely popular way of exposing business services and products to their appropriate target markets. Social media methods have been dominating the last two years, but text message marketing is stepping to the forefront. There are various different reasons why you may want to incorporate this into your overall strategy. Let's quickly consider why this may be a good option for you in 2011.
Well, the first reason is that you're able to gain access to an enormous potential audience. Pretty much everyone has a cell phone these days and the majority of people who have them text on a daily basis. This obviously provides you with the opportunity of exposing your business to a massive number of people.
Another benefit is that people tend to check their text messages as soon as they receive them. This is not the case if you are sending promotions through other forms, such as e-mail. When someone receives a message they will receive it immediately. This means that if you have some pressing information that you need to pass on to your customer base, you can do so.
Not only will you guarantee that your target audience receives the message immediately, but you can also almost guarantee that they will actually open it. Research has suggested that roughly 97% of mobile messages are received and opened, 83% of which happen within the hour. Again, this is not the same as an e-mail which may be left unopened and ignored in someone's inbox indefinitely.
Once you have begun to build people's trust, they will stop seeing your marketing campaign as advertisements, and will begin to see it as content. This means they begin to value the information that you send them, making them much more likely to become a customer. In addition, once you have developed their trust you can start sending out promotions and special deals, only to those who have signed up for your text messaging service.
Let's not forget that mobile text marketing is also very affordable, especially when compared to advertising in general. Other forms of advertising such as radio, television, billboards etc., can be extremely expensive to implement. This form, however, is very affordable, and is not subject to some of the other limitations that may restrict other advertising.
Mobile marketing isn't going anywhere so the sooner you get started the more prosperous you'll be.
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